Pawan Industries
A cinematic, scroll-driven site for a rice-milling company — the production line told as one continuous film.
The problem
Built for Pawan Industries, a rice-milling company in Kota. They needed a site that felt as precise as the process they run — and most factory websites are a logo, a stock photo and a phone number.
What I built
A single-page scroll experience in Next.js: a 14-step journey from raw paddy to packed grain, expandable craft stages, a product range with quality grades, a zero-waste model and a real facility spec sheet. GSAP timelines and Lenis smooth scroll carry it; every section has a reduced-motion fallback.
What I learned
How to pace a long scroll so it reads as one film rather than fourteen disconnected sections — and how much of “premium” is restraint in the type and timing, not more effects.
Overview
Pawan Industries processes raw paddy into graded, packed rice for domestic and export markets. They wanted their public site to present that as a continuous narrative — “precision in every grain” — instead of a brochure.
Features
The Journey
A 14-step visual walk-through from paddy collection to final packaging.
The Craft
Four operational stages — cleaning & de-stoning, whitening, optical sorting, grading & packing — each expandable in place.
Products & grades
Basmati varieties and quality tiers, plus brown-rice options.
Sustainability
The zero-waste model that turns by-products into bran oil, fuel and cattle feed.
Facility specs
The real equipment — optical sorters, whitening systems, multi-stage dryers, steam power.
How it's put together
- 01Single route (app/page.tsx); each chapter is its own component with a self-contained GSAP timeline and cleanup.
- 02All copy and product data in one lib/data.ts file.
- 03Lenis for smooth scroll, GSAP ScrollTrigger for the scrubbed sequences.
Challenges
One piece, not fourteen
Keeping a long scroll feeling authored by one hand — solved with a shared pacing rhythm and a consistent type scale rather than section-by-section flourishes.
Where it landed
The company’s public site — a deployed, production-ready experience that reads like a documentary short, from process to products in one scroll.
Screens
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