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2026live

911 Carrera

A scroll-scrubbed concept microsite for the Porsche 911 Carrera — each clip’s playback position is your scroll position.

911 Carrera — a scroll-scrubbed chapter of the concept microsite

The problem

Apple product pages feel incredible because the imagery is tied to your scroll. I wanted that effect without their pipeline — no sliced frame sequences, no 3D, no WebGL.

What I built

A premium single-page microsite where each chapter’s video has its currentTime driven straight by scroll position — hero orbit, exterior, engine, wheels, interior, performance tunnel, final reveal. Everything is CSS transforms and native video seeking, so nothing competes with scroll compositing.

What I learned

That the 3D car placeholder was the entire performance cost — a shadow map recomputing every frame. Removing it and switching to scrubbed footage cut the page’s JS from ~424KB to under 4KB, and it felt better.

Overview

Features

How it's put together

Challenges

Where it landed

Screens

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